LinkedIn Ads

The product is a self-service advertising platform for reaching professionals on a large professional network. It helps advertisers generate leads, increase brand awareness, and promote events by targeting audiences by job title, function, and industry. It is for marketers and sales teams in businesses of all sizes, including small businesses and agencies, seeking decision-makers. It is delivered as a self-service SaaS platform via Campaign Manager with multiple ad formats and flexible budget controls.

Key features

• Sponsored Content in LinkedIn feed
• Sponsored Messaging via LinkedIn Messaging
• Dynamic Ads personalized by profile data
• Text Ads pay-per-click self-service
• Campaign Manager for campaign creation
• Targeting by job title and function
• Targeting by industry and attributes
• Lead Generation from quality audience
• Content boosting to new audiences
• Flexible budget and pricing controls
• Ad specs and campaign management tools