Google Marketing Platform

The product is a unified advertising and analytics platform that integrates campaign management, media buying, search campaign insights, site and app analytics, and tag management to help understand customers and act on insights faster. It serves marketers and data/analytics teams in small businesses and large enterprises across B2B contexts. It is delivered as a SaaS platform with free tools for small businesses and advanced integrated solutions for enterprises, supported by partner services and community resources.

Key features

• Site and app analytics
• Tag management without editing code
• Complete view of digital media campaigns
• Reach audiences across channels
• Real-time data for search campaigns
• Advanced customer understanding tools
• Centralized tag management
• Integrated advertising and analytics platform