Quantcast

The product is an AI-powered demand-side platform for programmatic advertising that autonomously optimizes campaigns, identifies high-conversion audiences, and measures performance across channels to improve reach and conversion. It sells to performance marketers, in-house marketing and data teams, and agencies serving B2B and B2C industries such as retail, travel, gaming and finance. It is positioned as an autonomous AI platform using a proprietary Audience Graph and cookieless, omnichannel activation to find audiences others cannot.

Key features

• Autonomous campaign optimization
• Real-time audience insights
• Audience Graph targeting
• CTV advertising
• Audio advertising
• Video advertising
• Display advertising
• Mobile advertising
• Native advertising
• Cookieless targeting solutions
• Omnichannel campaign activation
• End-to-end campaign management
• Measurement and reporting
• Creative solutions