New Startup

The product is a website optimization platform that combines web analytics, goal tracking, heatmaps, session recording, and A/B testing to record and analyze visitor mouse and keyboard interactions and improve conversion rates. It sells to marketers and data-focused roles in businesses, agencies, and freelancers, serving B2B organizations that manage websites. It is positioned as a single cohesive platform that replaces separate analytics, heatmap, and testing tools, delivered as SaaS that works with any website, CMS, or host.

Key features

• Goal tracking and conversion tracking
• Robust web analytics
• In-depth heatmaps for clicks and scrolls
• Interactive livemaps for dynamic elements
• Session playback and replay
• A/B and multivariate experiments
• Personalization by demographics and URL
• Automatic mouse and keyboard tracking
• Action insights and trend alerts