GoatCounter

The product is an open source web analytics platform that provides website traffic statistics without tracking personal data with unique identifiers or cookies, addressing privacy and GDPR notice requirements while keeping sites lightweight. It sells to marketers, developers, and data users who run personal websites and small to medium businesses across B2B and B2C contexts. It is positioned as an easy to use and privacy-friendly alternative to Google Analytics and Matomo and is available as a donation-supported hosted service or as a self-hosted application.

Key features

• Privacy-aware analytics without unique identifiers
• No GDPR notice required
• Fine-grained control over data collection
• Lightweight 3.5KB script
• JavaScript-free tracking pixel option
• Backend middleware integration
• Import from logfiles
• Identify unique visits without cookies
• Browser information statistics
• Location statistics
• Screen size statistics
• Referring sites and campaigns tracking
• Accessible interface for screen readers
• Data export and ownership
• Single script tag integration