Friendly Analytics

Provides web analytics and marketing automation software that tracks website usage, campaign performance and customer engagement while meeting Swiss nFADP and EU GDPR privacy requirements and keeping data hosted in Switzerland. Sells to marketing and data teams in corporations, small and medium businesses, government agencies, banks and NGOs that need compliant analytics. Positioned as an open-source-based alternative to Google Analytics and HubSpot, differentiated by Swiss data sovereignty, ISO-certified hosting and direct expert support without vendor lock-in.

Key features

• Tag Manager
• Heatmaps
• Funnels visualization
• Session recording
• A/B testing
• Ecommerce tracking
• Ads conversion tracking
• Form analytics
• Custom reports
• Email campaigns and automations
• Forms for customer engagement
• Google Analytics data import
• Data export and migration
• Mobile app tracking SDKs
• SPA and PWA tracking