Demandbase

The product is a B2B go-to-market platform that unifies account, buying group, and intent signal data to identify in-market accounts, prioritize opportunities, and coordinate marketing, sales, and advertising programs to build pipeline and drive revenue. It sells to marketing, sales, revenue operations, and customer success teams in B2B organizations, including enterprise and technology, financial services, manufacturing, and business services segments. It is delivered as a SaaS platform that connects data and teams around shared pipeline priorities.

Key features

• Identify in-market accounts
• Prioritize buying groups and accounts
• Activate targeted advertising programs
• Coordinate marketing and sales programs
• Unify account and buying group data
• Unify intent and engagement signals
• Measure program to pipeline impact
• Focus sellers on active accounts
• Engage full buying group
• Integrate with CRM systems