Criteo

Provides a commerce media platform that uses commerce data and AI decisioning to run performance and retail media advertising, addressing customer acquisition, retention, retargeting and monetization of digital assets. Sells to marketers and agencies, as well as retailers, marketplaces and media owners, including brands in beauty, travel and consumer electronics. Delivered as a SaaS platform with self-service and programmatic options that apply predictive bidding, product recommendations and shopper identity connections to optimize campaigns.

Key features

• Predictive bidding based on user value
• Intent-based product recommendations
• Shopper Graph ID and data connection
• Dynamic retargeting with personalized ads
• Customer acquisition campaigns
• Customer retention campaigns
• Commerce Audiences from shopper data
• Video advertising
• Cross-channel GO campaigns
• Retail media near point of sale
• Programmatic commerce media
• Dynamic Creative Optimization+
• Self-service performance advertising
• Addressability strategy for ecosystem