AppLovin

The product is an advertising and monetization platform that places fullscreen and rewarded ads during natural pauses in mobile games to reach over a billion daily players, solving customer acquisition and revenue generation with measurable return on ad spend. It sells to consumer brands seeking purchases, signups and subscriptions and to gaming app developers and studios seeking high-LTV players, serving marketers and developer teams at businesses of any size. It is delivered as a self-service SaaS marketplace and infrastructure via a dashboard, Shopify app and pixel helper, powered by machine learning optimization.

Key features

• Advertise to over a billion daily mobile gamers
• Fullscreen ads during natural game pauses
• Rewarded ads chosen for in-game rewards
• Acquire high-LTV players at scale
• Drive purchases, signups and subscriptions
• Monetization for mobile games
• Self-service ad dashboard
• Shopify app integration
• Pixel helper for tracking
• Axon machine learning optimization