Layer

Layer is a creative automation platform that generates user acquisition (UA) creative for game studios and entertainment brands, solving the problem of slow, generic ad production. It sells to marketing and growth teams at game studios, from indie to AAA, as well as entertainment brands. The platform differentiates by learning a brand's game, style, and past campaigns to produce on-brand assets that pass brand review, reducing production time from weeks to days.

Key features

• Creative Agent for brief-to-campaign automation
• Infinite Board for spatial asset organization
• Reference Sets for reusable character and style libraries
• Projects for per-title instructions and assets
• Connectors for ad platforms and Google Drive
• Memory for learning preferences and workflows
• Trends for analyzing trending UA creatives
• Playable Generation for HTML games and ads
• Agent QA for self-review and prompt fixing