Adobe Target

The product is a personalization and experimentation platform that optimizes digital interactions across web and mobile to improve conversions, retention and revenue. It is for marketers and data teams in mid-market and enterprise B2B organizations that manage customer experiences. It is delivered as enterprise SaaS with customizable AI algorithms, real-time decisioning and integrations with a customer experience platform.

Key features

• Real-time decisioning engine
• Rule-based audience segmentation
• Same-page and next-page personalization
• Tailored product selections
• Ranked offers and navigation options
• A/B testing of entire experiences
• Multivariate testing of multiple elements
• Multi-armed bandit traffic allocation
• Automated AI personalization optimization
• Customizable AI algorithms
• Integration with Adobe Experience Platform