AB Tasty

The product is a SaaS platform for web experimentation, feature experimentation, personalization, and feature rollouts that helps teams test variations, personalize experiences, and optimize conversion rates. It is sold to marketers, product and data teams in B2B companies, with a focus on mid-market and enterprise organizations. It is delivered as a subscription cloud platform with modular products, AI-assisted insights, and managed onboarding and support.

Key features

• Web experimentation (A/B/n testing)
• Multivariate and split testing
• Visual editor
• Goal tracking
• Real-time reporting
• Feature experimentation
• Feature rollouts and management
• Personalization
• E-merchandising and recommendations
• EmotionsAI
• AI agent EVI
• Insights and recommendations