Adobe Marketo Engage

It is an AI-powered enterprise marketing automation solution that plans, executes and measures personalized omnichannel campaigns including batch email, automated nurture and multi-step campaigns to scale buyer engagement and grow pipeline and revenue. It sells to marketing and sales teams in B2B enterprises that need to align sales and marketing and manage customer lifecycle engagement and cross-channel personalization. It is delivered as a SaaS platform with a conversational agentic interface, native extensibility and integrations that keep the marketing stack connected.

Key features

• AI and agentic capabilities
• Campaign operations
• Omnichannel engagement
• Personalized content
• Sales intelligence and engagement
• Marketing impact analytics
• Profiles and audiences
• Integrations with marketing stack
• Batch email campaigns
• Automated nurture campaigns
• Multi-step campaigns
• MCP server for AI applications