Act-On

Marketing automation and customer engagement platform that automates and optimizes campaigns across the entire customer lifecycle, from awareness to advocacy, and enables personalized journeys based on product usage, account data, support tickets and other lifecycle insights. Sells to marketing teams in midsize and enterprise organizations across financial services, manufacturing, professional services, technology and other industries, including distributed models with branch offices and franchises. Positioned as a standalone, CRM-agnostic platform for an open ecosystem versus CRM add-on and lead-generation-focused tools, combining marketing automation with lifecycle engagement capabilities and AI that supports human decision-making.

Key features

• Journey orchestration across lifecycle
• Reporting and analytics
• Multichannel marketing campaigns
• AI-assisted campaign optimization
• Bidirectional CRM integrations
• Webinar platform integrations
• Lifecycle-focused campaign automation
• Scalable personalized journeys
• Distributed marketing for franchises