YNAB

The product is a budgeting and money management application that helps users create a plan for income, assign purposes to funds before spending, and reduce financial stress and worry. It sells to individual consumers and households seeking to improve personal finances, manage spending, save, and pay down debt. It is positioned around a method of giving every dollar a job and asking what money is for, delivered as a subscription application accessible on computer, phone, and tablet with bank connectivity.

Key features

• Secure bank account linking
• Automatic transaction import
• Apple Card import
• Goal tracking with targets
• Loan calculator and debt planner
• Spending and net worth reports
• Category templates
• Customizable views
• Mobile widgets
• Cross-device sync with offline access
• Subscription sharing for up to six people
• Bank-grade security with encryption and 2FA