Wire AI

The product is an AI growth engineer for mobile apps that automates A/B testing to address paid install churn in the first session. It generates and runs multiple variants of onboarding and in-app journey steps on real users to improve activation and retention. It sells to product teams and developers at B2B companies with mobile apps, including agencies that manage experimentation manually. It is positioned against analytics and experiment platforms that require manual variant writing and against agent tools that only produce tickets, by generating variants, running them in parallel, and keeping the winner live.

Key features

• Generates four variants per journey stage
• Runs experiments on real users
• Sticky assignment per user
• AI personalization engine for initial state
• Keeps winning arm as static config
• Tests onboarding question order and count
• Tests added value presentation
• Tests in-app review and questionnaire timing