WaldenWeek

A weekly challenge that asks participants to walk 60 minutes a day for a week without a destination, using a coin flip at intersections to decide direction. It targets individuals seeking mental clarity and a break from modern conveniences, appealing to a general consumer audience. The program is delivered as a community-based challenge with a forfeit donation to a nonprofit if the participant fails.

Key features

• Weekly challenge drops every Sunday
• Commit to living without a convenience
• Log outcome on Sunday
• Donate to cause if fail
• Challenge a friend for accountability
• Share via postcard or text
• Progress tracking with key
• Hold to commit interaction