GoFuckingMove
Subscription-based accountability service for setting weekly distance goals by sport and charging a penalty if goals are not met
The product is a subscription-based accountability service that lets users set weekly distance goals for activities such as running, cycling, walking, swimming, hiking and strength training and charges a self-selected penalty if the goal is not met, addressing lack of motivation to exercise consistently. It sells to individual consumers who want external financial motivation to maintain regular physical activity. It is delivered as a weekly SaaS subscription that verifies activity automatically via linked Strava data each Monday and processes penalty payments via Stripe, with the ability to cancel or manage multiple goals at any time.
Key features
- Set weekly distance goal by sport
- Choose penalty price per week
- Link Strava account for verification
- Weekly verification Monday 1am UTC
- Automatic weekly subscription renewal
- Cancel anytime by deleting goal
- Support multiple simultaneous goals
- Stripe credit card payment processing
- No social media activity within the last 30 days
- No GTM activity detected
- Consumers general