Up
Provides digital banking tools for saving, spending, and managing money, including savings accounts, spending insights, and bill management.
A digital banking platform that provides tools for saving, spending, and managing money, addressing the need for user-friendly financial control. It targets individual consumers in Australia, including over one million users, with a focus on personal finance. The service is delivered as a mobile app and offers features like savings accounts, spending insights, and bill management, positioning itself as a customer-centric alternative to traditional banks.
Key features
- Savings accounts with interest
- Spending insights and budgeting
- Bill management (Essentials)
- Multiplayer (shared accounts)
- Travel features
- iOS Shortcuts integration
- UpYear annual spending review
- No social media activity within the last 30 days
GTM channels
- Blog
- Partner program
- Marketplace
- Community
- API
- Changelog
ICP
- Consumers general