TikTok for Business

It is an advertising platform that helps businesses turn viewer attention into measurable outcomes across the marketing funnel from discovery to purchase. It sells to marketers, small and large businesses, agencies and creators across industries seeking to reach consumers. It is delivered as a self-serve software platform with tools for campaign management, creative production, measurement and commerce.

Key features

• Full-funnel advertising solutions
• Branding campaign solutions
• Performance marketing solutions
• Creative tools and production
• Ads Manager campaign management
• Business Center management
• TikTok Shop commerce integration
• Measurement and insights
• Lead generation solutions
• App promotion solutions
• Audience reach and discovery
• Interactive ad engagement formats