SubStrata

The product is an AI sales coaching and deal strategy platform that analyzes social and behavioral signals, nonverbal cues, and email and meeting content to surface hidden resistance and guide sellers to book meetings and close deals. It sells to B2B revenue professionals, revenue leaders, and dealmakers in VC, private equity and banking, including sales teams and executives at B2B companies. It is positioned around social signal intelligence and behavioral analysis that reads between the lines of buyer interactions, delivered as a SaaS platform with integrations for meetings, email, and LinkedIn.

Key features

• Uncover hidden cues in meetings
• Email analysis with X-ray vision
• Personality analysis for LinkedIn
• Spot early signals to prevent setbacks
• Enrich data with social signal analysis
• Real-time behavioral intelligence coaching
• Decode nonverbal signals in deals
• Surface hidden buyer resistance
• Autonomous agentic deal strategist