Sprout Social

The product is a social intelligence and social media management platform that captures real-time social and media signals, interprets what they mean, and helps teams act on them instead of relying on siloed data and manual analysis. It sells to marketing, customer care, and cross-functional teams at small businesses, mid-market companies, enterprises, and agencies that manage multiple social profiles with high engagement. It is delivered as a SaaS platform with AI-powered analysis, publishing, analytics, listening, and integrations across major social networks.

Key features

• Social media engagement
• Publishing and scheduling
• Analytics and reporting
• Premium analytics
• Social listening
• Influencer marketing
• Employee advocacy
• AI and automation
• Newswhip media monitoring
• Integrations with social platforms
• Salesforce integration