Brandwatch

The product is an AI-powered suite for social media management, consumer intelligence, and influencer marketing. It helps organizations understand consumers, manage social channels, and reach wider audiences by analyzing billions of online conversations. It sells to marketers, social media managers, analysts, and agencies at large enterprises. It is positioned as an all-in-one platform that leverages advanced AI and deep analytics to provide actionable insights and data-driven strategies.

Key features

• Consumer intelligence and audience insights
• Social media publishing and engagement
• Influencer discovery and campaign management
• Advanced AI and generative AI analytics
• Real-time trend detection and monitoring
• Content calendar and collaboration
• Brand threat monitoring and crisis management
• Search intelligence and GenAI monitoring