reOS

The product is an operating system for customer research that plans studies, runs interviews, ingests feedback from tickets, emails, forms and recordings, and analyzes it with insights traceable to source evidence. It solves fragmented workflows where findings stay in slide decks, are not tracked to shipped changes, and are repeated because prior work cannot be found. It sells to research, product and operations teams in B2B companies from small teams to large enterprises. It is positioned as the only platform that closes the loop from question to shipped change, replacing separate tools with human-led AI where every claim is validated against its source.

Key features

• Plan studies with AI assistant
• Recruit from CRM-connected panel
• Schedule, consent and pay incentives
• Run live interviews with silent observers
• AI-moderated interviews
• Prototype testing
• Automatic transcription
• Multi-source import (tickets, emails, forms)
• Whole dataset import and structuring
• DIVE pipeline analysis
• Traceable insights to source second
• Theme and pattern detection
• Sentiment analysis at quote level
• Cross-interview clustering
• Semantic search
• Insight generation with evidence trails
• Solution builder for recommendations
• Initiatives tracking to shipped change
• Customer notification and follow-up studies
• Team collaboration and shared projects
• Research repository
• HD video recording