Postscript

The product is an SMS and messaging marketing platform that helps ecommerce brands build subscriber lists, create and send campaigns and automations, and drive revenue through conversational engagement. It sells to marketing teams at ecommerce brands and Shopify stores that use owned-channel marketing to grow and retain customers. It is positioned as an SMS-focused platform deeply integrated with the Shopify ecosystem rather than an all-in-one marketing suite, delivered as SaaS with managed strategy services and AI features.

Key features

• Build and grow SMS subscriber list
• Create and send SMS campaigns
• Automated SMS messages and journeys
• AI-powered 1:1 marketing journeys
• AI shopping assistant for conversations
• RCS rich branded messages
• CashBack coupon alternative
• Popup Editor for list growth
• Onsite Opt-In tools
• Audience segmentation
• Compliance for opt-ins and delivery
• Revenue attribution and analytics