Moz

The product is a suite of search engine optimization tools that helps websites improve visibility in traditional search results and AI-generated answers through keyword research, link analysis, rank tracking, technical audits, and local listing management. It serves digital marketers, agencies, small businesses, and enterprise teams responsible for organic search and content performance. It is delivered as subscription software with tiered plans including self-serve suites, enterprise SERP analytics, and API/data access for custom integrations.

Key features

• Keyword research and explorer
• Domain analysis with authority metrics
• Link explorer with backlink data
• Competitive research and gap analysis
• Rank tracking and SERP analytics
• Technical SEO audit and fixes
• Content optimization for search
• Local SEO and listings management
• AI search visibility tracking
• SERP tracking at scale
• API access to link index
• Custom data solutions for SEO