Ahrefs

The product is a SaaS marketing platform for search and AI visibility that provides tools and data to grow traffic, rankings, and brand mentions across search engines and AI answers. It covers site auditing, keyword research, rank tracking, competitor and PPC analysis, content optimization, and reporting. It is for marketers, content teams, agencies, and enterprises managing SEO and brand visibility. It is delivered as a subscription cloud platform built on a proprietary web index with free tier and enterprise plans.

Key features

• Study competitors with Site Explorer
• Research keywords with Keywords Explorer
• Monitor rankings with Rank Tracker
• Track brand visibility in LLMs
• Audit and optimize website
• Get website traffic insights
• See bots crawling website
• Find link prospects and mentions
• Improve content with AI helper
• Schedule and manage social media
• Monitor multiple URLs in portfolios
• Build customizable performance reports
• Manage Google Business Profiles at scale