Morning

Morning is a customer intelligence platform that automatically builds customer metrics and profiles from data in third-party tools, enabling users to create data-driven automations for Zapier. It solves the problem of data being siloed and unused by turning metrics into actionable workflows. The product targets marketers, data analysts, and business teams at small to mid-sized companies who want to improve conversions and customer retention without writing code. It is positioned as an alternative to dashboards, focusing on taking action rather than just visualizing data, and is delivered as a SaaS with a free tier and enterprise options.

Key features

• Metric libraries
• Integration with 5k+ apps via Zapier
• Historical data tracking
• Customer and company profiles
• Workflow triggers and actions
• Statistical metric performance tracking