Mida.so

A/B testing and experimentation platform that lets marketers launch tests without engineering support, solving the problem of slow, developer-dependent optimization. It targets marketing and CRO teams at small to mid-sized businesses, including ecommerce and SaaS companies. Positioned as a lightweight, no-code alternative to Google Optimize, it offers a visual editor, feature flagging, and personalization with a 15KB script that minimizes site speed impact.

Key features

• A/B split testing
• Redirect URL testing
• Website personalization
• Feature flagging
• No-code deployment
• SPA testing for React and Vue
• Lightweight 15KB script
• Visual editor
• GA4 integration
• REST API
• Server-side SDKs