CustomFit

A website personalization and experimentation platform that runs A/B and multivariate tests, personalizes content and product recommendations, and manages feature flags to increase conversion rate and average order value without engineering work. It sells to marketers and growth teams at direct-to-consumer ecommerce brands on Shopify, WooCommerce and similar platforms. It is delivered as a SaaS platform with a no-code visual editor and Chrome extension that installs in minutes.

Key features

• Website personalization
• A/B and multivariate testing
• AI Copilot personalization
• AI Wingman auto-optimization
• AI Conversion Optimizer
• No-code visual editor
• Product recommendations
• Feature flags
• Chrome extension editing
• Price A/B testing
• Theme A/B testing
• Template A/B testing
• Discount A/B testing
• Shipping A/B testing
• Content A/B testing
• Checkout gateway A/B testing
• Geo-based personalization
• Buyer-intent nudges
• Split-URL redirection tests