Klaviyo

The product is a B2C CRM that unifies behavioral, transactional and engagement data to run personalized omnichannel marketing and customer service across email, SMS, WhatsApp, push and social. It addresses fragmented data and channels that limit campaign relevance, support resolution and revenue growth. It sells to marketing and customer support teams at retail and ecommerce, restaurant and wellness brands, from small businesses to enterprises. It is delivered as a SaaS platform with AI-assisted campaign creation and support agents and 350+ app integrations.

Key features

• Email marketing
• SMS marketing
• WhatsApp marketing
• Mobile push notifications
• RCS for Business
• Social marketing
• Customer Agent AI support
• Composer campaign creation from prompt
• Customer Hub
• Helpdesk
• Marketing Analytics and Benchmarks
• Segmentation
• Reviews management
• Email templates
• Data Platform with profiles and segments