Improvado

It is a marketing intelligence and analytics platform that connects 1000+ online and offline data sources, centralizes data into a warehouse, transforms and governs it, and provides reporting and AI agent analysis to solve fragmented marketing data and unreliable reporting. It sells to marketers, analysts, and leadership teams at medium to large enterprises and agencies across B2B industries including retail, healthcare, finance, and technology. It is delivered as a SaaS platform with pre-built integrations to data warehouses, BI tools, and MCP servers for AI agent access.

Key features

• Data extraction and loading from 1000+ sources
• Centralize data into trusted warehouse
• Data transformation for analysis-ready datasets
• Marketing data governance and issue alerts
• Reporting and insights via BI dashboards
• AI agent for marketing analytics prompts
• MCP servers for AI agent data access
• Marketing mix modeling support
• Budget pacing and ROAS tracking
• Pre-built integrations for warehouses and BI tools