House Of Zelena
Sells maternity and nursing wear including dresses, kurtis, bras, activewear, and loungewear with features for comfort and discreet nursing.
Launch screenshots from Product Hunt, Jun 2026
This ecommerce brand sells maternity and nursing wear, including dresses, kurtis, bras, activewear, and loungewear, designed to solve the problem of comfortable and functional clothing for pregnancy and postpartum. It targets pregnant women and new mothers in India, from first trimester through nursing, offering sizes XS–3XL. The brand differentiates itself with innovative features like Bellylove™ Technology, extra-long zips for feeding, and Peekaboo Airflow nursing covers, using natural fabrics like TENCEL™ and Lenzing Modal®.
Key features
- Wire-free nursing bras
- Nursing covers with Peekaboo Airflow
- Extra-long zips for feeding
- Bellylove™ Technology for postpartum belly
- Natural fabrics: TENCEL™, Lenzing Modal®
- Sizes XS–3XL
- Free shipping above ₹999
- Free returns within 30 days
- LinkedIn0.1/day
GTM channels
- Blog
- Community
- Creative ads
ICP
- Consumers general
- Ecommerce merchants