Hype and Vice

Provides licensed fashion apparel for college, NBA, MLS and WNBA fans, offering on-trend alternatives to oversized or generic fan gear. Sells to individual consumers, primarily college students and sports fans seeking women's and inclusive styles across tops, bottoms and accessories. Delivers through a direct-to-consumer online store with ready-to-ship inventory, category and league browsing, wishlist, and wholesale and custom order options.

Key features

• Licensed college apparel
• Licensed NBA apparel
• Licensed MLS apparel
• Baby tees and bodysuits
• Tube tops and tanks
• Rhinestone t-shirts
• Sweaters and crewnecks
• Denim jackets
• Jersey styles
• Pants and shorts
• Skirts
• League and school browsing
• Wishlist functionality
• Wholesale ordering
• Greek custom orders
• E-gift cards