Hotjar

The product is a SaaS experience intelligence and analytics platform that captures user behavior through heatmaps, session replay, surveys, error and performance monitoring, funnels and journeys to identify friction, drop-off and conversion opportunities. It sells to marketing, product, design and data teams in B2B, eCommerce and retail, BFSI and travel, serving small teams and startups through to mid-market and enterprise companies. It is delivered as a SaaS platform with a free tier and enterprise plans, positioned as the evolution of Hotjar with expanded data capture, AI insights and integrations.

Key features

• Heatmaps and Attention Maps
• Session Replay
• Surveys and user feedback
• Error Monitoring
• Performance Monitoring
• Funnels and Journeys
• Web Analytics
• AI summaries and Sense Chat
• LLM Connect (MCP)
• Integrations with Slack, Jira, Unbounce
• Mobile app analytics
• Smart Capture data collection