Hootsuite

The product is a social media management platform that centralizes content creation, scheduling and publishing, inbox management, listening and analytics, and employee advocacy to address fragmented workflows, slow response times, and lack of visibility across networks. It sells to marketing teams, social and communications roles, and customer experience teams in small businesses, mid-market companies, and enterprises, including agencies and regulated industries. It is delivered as a SaaS suite that connects social networks, CRM and other marketing tools in one dashboard with AI-assisted insights.

Key features

• Content creation, planning and publishing
• Social inbox and customer care
• Insights and listening across networks
• Social-first AI assistance
• Employee advocacy
• Schedule posts across networks
• Unified inbox for DMs and comments
• Saved and suggested replies
• Automated Instagram DMs and routing
• Message assignments for teams
• Trend and competitor tracking
• Performance analytics and reporting
• Best time to post recommendations
• Social network integrations
• CRM and marketing tool integrations