Metricool

The product is a social media management platform that centralizes planning, scheduling, analytics, reporting, inbox management and ad campaign oversight to reduce fragmented tools and manual work. It is for marketers, social media managers, agencies, business owners and content creators at small to mid-sized businesses and larger brands managing multiple networks. It is delivered as a freemium SaaS with a unified dashboard that consolidates content, data and team workflows in one place.

Key features

• Centralized social media scheduling
• Asset management and media library
• AI assistant for content creation
• Drag-and-drop content calendar
• Best time to post recommendations
• Hashtag tracker
• Automated performance reports
• Custom monthly reporting
• Looker Studio integration
• Competitor analytics
• Unified inbox for comments and DMs
• Saved replies with one click
• Approval system for teams and clients
• SmartLinks link-in-bio pages
• Campaign management for Google, Meta, TikTok Ads
• Real-time analytics across social networks