Funnel

A marketing data foundation that connects, cleans, governs and activates data from 600+ sources to power reporting, measurement and AI tools, solving fragmented data and unreliable reporting without manual ETL work. It sells to marketers, data teams, IT/engineering and agencies at mid-market and enterprise B2B and B2C companies. It is delivered as a SaaS data hub that centralizes data and sends it to warehouses, BI and other destinations with no-code pipelines and AI-compatible connections.

Key features

• Connect 600+ marketing data sources
• Clean and govern marketing data
• Send data to any destination
• No-ETL automated pipelines
• Move data to data warehouse
• Unify marketing analytics and sales data
• Marketing measurement with MMM and MTA
• Incrementality testing triangulated
• Reporting and dashboards on single source
• Track spend against budgets and targets
• Store and export ad creatives
• Display ad creatives in dashboards
• MCP connection to Claude and ChatGPT
• UTM tag generator for campaigns