BuzzSumo

The product is a SaaS content research and monitoring platform that indexes billions of articles and trillions of social engagements to identify trending topics, top-performing content, influencers and journalists, and to track brand mentions and competitor coverage. It sells to marketers, content strategists and PR professionals in B2B companies and agencies that need data-driven ideas and outreach. It is delivered as a subscription web application with a Chrome extension and APIs for search, alerts and reporting.

Key features

• Content discovery and idea generation
• Content research across billions of articles
• Identify influencers across social platforms
• Monitor mentions trends and keywords
• Track competitor mentions and content
• Journalist database with 700K profiles
• Chrome extension for on-the-go research
• API for automation and reporting
• Alerts for topics brands and keywords
• Analyze social engagement by platform