Awario

It is a social listening and brand monitoring platform that tracks mentions of keywords across social media, news, blogs, videos, forums and reviews to manage reputation, research markets, engage customers, find sales opportunities and identify influencers. It sells to marketers and B2B teams at startups, small businesses, mid-market companies, enterprises and agencies that need to monitor brand conversations. It is delivered as a SaaS application that crawls billions of web pages daily in addition to APIs and provides real-time monitoring, analytics and alerts.

Key features

• Real-time brand mention monitoring
• Monitoring across social, news, blogs, forums
• Sentiment analysis by mention
• Reach and mention analytics
• Influencer identification by network
• Lead generation and social selling
• Boolean search queries
• Email alerts for mentions
• Custom reports and alert comparison
• Competitive brand monitoring
• Audience demographics analysis
• In-app customer engagement