Backtrack
Automatically records 1:1 meetings, generates transcripts and CRM-ready notes, and delivers ROI reports with outcomes, sentiment, and next-step signals.
Launch screenshots from Product Hunt, Aug 2023
Backtrack is an AI-powered platform that automatically records 1:1 meetings at events, generates transcripts and CRM-ready notes, and delivers ROI reports. It solves the problem of sponsors not seeing clear value from event meetings, helping organizers retain and upsell sponsors. The platform targets event organizers and sales teams at B2B companies, particularly those running trade shows or hosted buyer programs. It is delivered as a SaaS platform with hardware devices for capturing conversations.
Key features
- Automatic meeting recording
- AI transcription tailored for venues
- CRM-ready notes generation
- ROI reports for sponsors
- Sentiment and next-step analysis
- Structured meeting summaries
- Buyer intent and objection tracking
- No social media activity within the last 30 days
GTM channels
- Blog
- Marketplace
- Community
ICP
- Sales teams
- Marketing teams
- Revops teams