ActiveCampaign

The product is an autonomous marketing platform that automates email, SMS, WhatsApp and customer journey workflows to reduce manual campaign work and manage contacts across channels. It is for marketers and sales teams in B2B companies including agencies and franchise and multi-location businesses. It is delivered as a SaaS platform with AI agents that handle tasks across channels and connects to over 1000 apps.

Key features

• Marketing automation for customer journeys
• Email marketing and campaign creation
• WhatsApp messaging with unified inbox
• SMS marketing automation
• Transactional email automation
• CRM for sales teams
• Segmentation and targeting
• Landing pages
• Analytics and reporting
• 1000+ app integrations
• Connect to AI tools