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Willful

Online estate planning platform for creating legal wills, powers of attorney, estate inventories, burial wishes, and will registration

An online estate planning platform that creates legal wills, powers of attorney, estate inventories, burial wishes, and will registration to address the need for legally valid end-of-life documents without a traditional lawyer visit. It sells to consumers in Canada, including common-law couples, married couples, blended families, parents, immigrants, seniors, pet owners, travellers, and LGBTQ+ Canadians. It is delivered as a self-serve online guided process made in partnership with estate lawyers licensed by province and available across all Canadian provinces including Quebec.

Key features

  • Legal will creation
  • Powers of attorney documents
  • Estate inventory creation
  • Burial wishes documentation
  • Will registration
  • Pet care calculator
  • Ontario probate fee estimator
  • Estate planning checklists and guides
  • Executor duties checklist
  • Funeral planning checklist
  • LinkedIn0.2/day
GTM channels
  • Blog
  • Partner program
  • Creative ads
ICP
  • Consumers general