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What The Food

AI macro tracker that detects food from photos, estimates portions, and calculates calories and macros to remove manual logging

whatthefood.ioHealth & FitnessJan 2024United KingdomECOMDIMES LTD

Launch screenshots from Product Hunt, Dec 2025

An AI-based macro tracker and calorie estimator that identifies food from meal photos, estimates portions, and calculates calories, protein, carbs, and fat to remove manual logging. It is for consumers tracking daily eating habits, including people tired of manual logging, fitness-focused users focused on long-term health, and anyone wanting simpler meal decisions. It is positioned as an automated alternative to manual calorie tracking, using photo upload and AI detection to log food, track trends over time, and generate recipes and diet-based meal plans, delivered as a SaaS with a free tier.

Key features

  • AI food detection from meal photo
  • Estimate portions and serving weight
  • Break down calories protein carbs fat
  • Auto food logging from photos
  • Track calories and macros over time
  • Spot trends across days and meals
  • Create meal plans by health goals
  • Support keto low-carb balanced diets
  • Filter by allergies and preferences
  • AI recipe generator step-by-step
  • Recipe analyzer with ingredients breakdown
  • Food history tracking
  • Recipe saver
  • Macro tracking and analytics
  • Health progress tracking
  • Personalized health context
  • No social media activity within the last 30 days
GTM channels
  • Blog
ICP
  • Consumers general