The product is a link shortening and engagement platform that lets users customize link previews, add retargeting pixels, run A/B tests, and track click performance to improve click-through and conversion rates. It sells to marketers and B2B teams, including enterprises and companies running paid social and ad campaigns. It is delivered as a SaaS platform with custom domains, real-time analytics dashboards, and integrations with major ad networks.
Key features
- Shorten links with custom domain
- Customize link title, description, image
- Add retargeting pixels to links
- Track clicks and referrers in real-time
- Run A/B testing on links
- Create retargeted ads campaigns
- Real-time analytics dashboard
- GDPR & CCPA privacy opt-in pop-up
- Integrate Facebook, LinkedIn, Google Ads pixels
- No social media activity within the last 30 days
GTM channels
- Blog
- Partner program
- Community
ICP
- Marketing teams
- Enterprises
- Agencies