Swatcher

The product is a paint colour matching and palette creation tool that captures colours from real-world surfaces via camera, matches them to purchasable paints, and generates palettes with AI. It solves the problem of finding accurate paint equivalents and building coordinated schemes without guesswork. It is for individual consumers doing DIY projects and for designers and decorators managing client work. It is delivered as a web application with a free tier and a paid Pro subscription, aggregating publicly available paint data from brands sold in Ireland.

Key features

• Capture colours from camera
• Browse 8000 paint colours
• AI-generated colour palettes
• Find matching purchasable paints
• Colour picker and explorer
• Save colours to collection
• Organise colours into projects
• Track project status and progress
• Manage client details
• View trending paint colours