Sprig

Sprig is an enterprise survey platform that uses AI agents to automate study design, deployment, fielding, and synthesis, replacing manual survey workflows. It targets marketing, data, and executive teams in mid-market and enterprise companies. The platform delivers surveys across email, panels, web, and mobile apps, and uses adaptive, chat-based interfaces to improve response quality. It positions itself as a modern alternative to traditional survey tools, emphasizing speed and rigor.

Key features

• AI-powered study design from objectives
• Automated skip logic and validation
• Bias detection and question optimization
• Multi-channel distribution (email, panels, web, mobile)
• Adaptive chat-based survey interface
• AI-generated follow-up questions
• Personalized context with attribute piping
• Instant narrative reports from results
• Evidence-based pattern detection
• Human-in-the-loop review and editing
• MCP connector for AI tool integration