Softalon

The product is a salon management and booking platform that centralizes appointments from Instagram, WhatsApp, Messenger and websites into one calendar and handles scheduling, client records, payments and automated reminders. It sells to salon owners, managers and staff at independent salons and multi-location small businesses that take bookings online, by message, phone and walk-in. It is positioned as a direct-booking alternative to marketplaces with no commissions, no client registration and no app download, delivered as SaaS with a branded booking site and embeddable widget.

Key features

• Centralized calendar across staff and locations
• Online self-booking branded website
• WhatsApp, Instagram and Messenger booking
• AI booking assistant for messages
• Embeddable booking widget with one line of code
• Drag-and-drop calendar scheduling
• Client history and notes centralization
• Deposits, payments and auto-generated invoices
• Coupons and tax rates management
• Automated workflows for reminders and follow-ups
• Double-booking prevention