Snowplow

The product is a customer context infrastructure that collects, validates and processes event-level behavioral data in real time and delivers it to warehouses, lakes or streams for analytics and AI use. It solves the problem of building and maintaining behavioral data pipelines and supplying governed context for AI agents, personalization and fraud detection. It is for data engineering, software engineering, product analytics, data science and marketing technology teams in digital-first B2B companies. It is delivered as a SaaS and self-hosted open-source pipeline with integrations to warehouses and AI frameworks.

Key features

• Event tracking
• Data pipeline processing
• Event Studio management
• Identities resolution
• Event forwarding
• Customer profiles
• Real-time triggers
• Digital analytics modeling
• Ecommerce analytics modeling
• Agentic context delivery
• Intent detection
• Proactive decisioning
• Data model packs