SmartMetrics

Instagram analytics platform that tracks account, post, story and hashtag performance, follower demographics, geography, engagement rates and competitor activity to measure growth and content effectiveness. It sells to marketers in brands and agencies, including enterprise teams managing multiple Instagram accounts. It is delivered as an online SaaS that connects via the Instagram Graph API without requiring passwords or app installation, with hourly updates and scheduled PDF/CSV exports.

Key features

• Instagram account analytics
• Hashtag analytics
• Mentions tracking
• 30+ account metrics
• 20+ hashtag metrics
• Followers geography by country/city
• Follower demography and age
• Gender of followers
• Engagement rate analytics
• Competitor business profile tracking
• PDF and CSV data export
• Branded reports
• Scheduled automated exports
• Hourly profile and post updates
• Daily hashtag updates
• Profile views and conversions tracking
• Hourly follower change analytics
• Best time to post analysis
• 7 and 30 day overview
• Multiple accounts tracking